Time = Money
Every business is in a constant quest to increase efficiencies and reduce costs. In the case of a major US agricultural products company, they were in a quest to reduce lead-times and increase efficiency for corrugated cartons, multiwall bags, and labels by looking for ways to improve the artwork approval process. They wanted to respond quickly to customer orders while waiting for regulatory approvals. Once it cleared the approval process, it was critical to maintain accurate content versioning throughout the production for all the packaging components.
This is where DAM comes in
Develop a digital asset management system that will improve communication and efficiencies from artwork creation to distribution for print production therefore significantly reducing the order lead time.
Go ahead: Take the first step
The first step in developing a digital asset management system is to define the stakeholders. This includes design agencies, brand managers, marketing, legal and regulatory team members as well as vendors responsible to produce the various packaging elements. Next, a clearly defined process must be written indicating the steps needed from originating copy to signoff and print. Once completed, there are a variety of digital asset management systems that can be evaluated and implemented to automate the processes your team has created.
Reducing lead time is a lot easier than you may realize
Here are three easy things you can do to help get you started. Some of these you may already be doing:
We have seen lead times reduced by as much as 63%!
As a result of implementing a digital asset management system, order lead time for this company was reduced by as much as 19 days! Additionally, the ability to get there products to their distributors faster proved to be the biggest asset.