Bridging the Gap Between Print, Compliance and Regulation.
Two Ply Label
A large dental supply company sold a specific product in the United States. The product was sold in relatively small amounts and the label coved virtually the entire surface area of the jar. The company decided to sell the product in Canada as well. The problem they faced was now the label had to contain both English and French.
Mercantile Press was asked to develop a solution. We listened to the customer and designed a 2-ply label that would accommodate both English and French. The label consisted of a pressure sensitive paper base with a single paper leaf that was film laminated and die cut. The end user simply has to pull the tab and open the label exposing the French on the inside.
The result was a label that fit in the exact area of the original English only version while allowing them to be compliant in adding the French content for sale in the Canadian market.
Getting your printer involved early in the planning stages, particularly regarding the flat and folded size and thickness of the final product, often times leads to cost savings and quicker time-to-market.
3rd Party Workflow Process Improvement
Mercantile Press not only produces labels and supplemental labeling for a major agrichemical company, they also provide typesetting and layout services for packaging that is printed by various other suppliers. In an effort to reduce the lead-time for corrugated cartons, multiwall bags and sleeve labels, Mercantile Press was asked to participate in meetings with these suppliers because of our “outstanding ability to meet delivery requests”. The goal was to mirror the process Mercantile used to significantly reduce the time an order takes to manufacture and deliver.
As a third party to the process, Mercantile Press was able to apply many of its internal processes involving
order review and entry through proofing and art approval. Although this process was a bit challenging for the participating companies, the results were significant.
The corrugated carton company was able to reduce the order lead-time by 6 days or 25%. The most significant savings was with the multiwall bag manufacturer. Mercantile Press helped them reduce their lead-time by 19 days or 63%! And these saving are not just for one order but for every subsequent order placed after these process improvements were implemented.
To counteract the chance of a costly mistake found on-press (or after), proofread from a hard-copy proof. Often times this provides a different look rather than the redundancy of electronic revision rounds. Forcing your eye to see it from a new perspective will allow for a clean read.
Sometimes terminology can be tricky. The old saying “a picture is worth a thousand words” can be useful. Folded samples, pictures or technical renderings are often helpful in communicating exactly what you are trying to achieve.
Plan copy length to take advantage of standard paper sizes. This will be a cost savings and will allow for a much faster turn-around on material compared to a custom mill order.
Magnet Sleeve Labels
A large chemical company developed a system that would allow a device to blend various products into custom blended products for niche applications. The device used sensors that would detect small magnets that were molded into a high density polyethylene container. The problem with molding the magnets into the HDPE container was twofold.
First, the process was extremely expensive. This was now a specialized container that was not only more expensive to manufacture than a conventional HDPE container, it also considerably increased to delivery lead time beyond the standard container.
The second issue facing this design was that the container was no longer recyclable and therefore had to be disposed of in a conventional landfill.
Mercantile Press was called in to see if we could offer a better solution. After listening to the customer, we proposed a magnet label where a standardize template of numbered circles would be printed on the back of the label. This template would be common across all product lines. Next, Mercantile Press would apply a “glue dot” on the specific number configuration of that product. The labels are then shipped to the applicator where the liner is removed from the glue dot and a small magnet is applied to the label. Since these were niche products manufactured in relatively small quantities, the process proved to be cost effective. I addition to saving for the customer, the magnet label could be removed when the container could now be processed for recycling.